The lits crew
Karthy (Founder, Sauce Wizard)
With over 11 years of sales experience, and a passion for cooking and all things spicy, Karthy's goal for LITS has always been to share a positive customer experience and bring people together.
"The feeling you have when you share good food together... it's the best way to connect with people. I've been fortunate enough to grow up around so many different cultures and while doing so, have had my fair share of home-made hot sauces which elevated my food to the next level - I created LITS so I can share that experience with everyone."
Doris (Sauce Ninja, Brand Strategy)
The other half of the LITS Crew, Doris is a business school graduate with a focus on branding strategy and quality assurance. The saucy displays you see at our markets? That's all Doris! Also a wearer of many hats, Doris is part of our production and packaging team.
"I've always believed that branding and product quality consistency is integral for a small business to stay successful and for customer retention. For me, LITS is about bringing that vision to life and in doing so, we've been able to receive a lot of positive feedback from our customers :)."
Lost in the Sauce: Our Story
LITS started in 2018 after my best friend Brandon's dad, Eddie Boodoo, taught me how to make his home-made West Indian pepper sauce. This would eventually go on to inspire our OG Boodoo. Just like food, there's nothing quite like home-made hot sauce. Spice without flavour is nothing to savour, and flavour without spice, just ain't right. That's why with all of our sauces, we emphasize the balance between flavour and spice. We want you to enjoy the food you put our sauces on, rather than knock out your taste buds immediately with something too hot to handle.
What started as a simple experiment in the kitchen, lighted the fire to take a chance on a life's passion, and lead the way to making an ever-growing line-up of products to share with as many as we can. We believe in being more than just another product brand on the shelves - we created this business to bring to our customers what we think is a rare commodity these days: the customer experience; a way to connect with the people behind the brand. And with that... we hope we can get you LOST IN THE SAUCE too!
To our friends, family, and everyone that has supported us along our sauce journey, thank you! We couldn't do this without you.
To Brandon Boodoo:
This entire journey and experience is one that we wish Brandon could be here to take with us. Brandon unfortunately passed away a year before LITS started, but it was one of the catalysts in starting our sauce journey. His bright spirit, the one that could liven up any crowd fortunate enough to have met him, will live on in the LITS journey. This is one way we can continue to feel connected to him. Rest easy Boodoo. Love always.
To Eddie Boodoo:
Thank you. This wouldn't have been possible if you didn't help pave the way. You're still the true OG Boodoo.