Press

Press & Praise

The word is out.

Small-batch hot sauce and sambal, made in Toronto since 2018. Here is what the magazines, podcasts, hot-sauce reviewers, and 150+ five-star customers have been saying about the sauce experience you deserve.

100,000+Bottles sold
6×GQ features
150+5-star reviews
2025Ontario Made finalist

Featured story

SWAGGER Magazine on the LITS experience.

"Toronto hot sauce brand Lost in the Sauce has been taking folks on a sauce journey since 2018 with their flavour-focused line-up of all-natural, vegan, and gluten-free hot sauces."

SWAGGER Magazine
Read the full feature

In print

Six times in GQ.

This was an extra special feature. Six appearances in the physical pages of the iconic GQ magazine, the kind of feature you keep on the coffee table. Here it is, straight from the magazine.

Lost in the Sauce hot sauce featured across six print issues of GQ magazine

Recognition

Ontario Made · 2025 Finalist

An Ontario Made 2025 finalist.

We were named a 2025 finalist for the Consumer Awareness Award category by Ontario Made, the program that champions products genuinely made in this province. It is a nod to what we have done from day one: small batches, real ingredients, and sauce worth keeping on the table. Watch the moment below.

Podcasts & interviews

The story, in his own words.

The Tamil Creator · EP 115

Building LITS and BUNGKUS

Founder Karthy Subramaniam on scaling LITS to 60+ retailers and launching BUNGKUS with his mom.

Listen →Postal Code Chronicles · EP 14

The Making of "Toronto's Hot Sauce"

The origin of the heat, the vision for the brand, and where it all began.

Listen →TamilCulture

A brand built as a tribute

How community and the memory of a childhood friend, Brandon Boodoo, became the heart of LITS.

Read →Lost in the Sauce

Our full story

Amma's sambal, OG Boodoo, and the gap between real homemade sauce and what is on the shelf.

Read →

Reviewed by the community

The hot-sauce crowd weighed in.

The Hot Sauce Guy

OG Boodoo review

An independent reviewer takes on our classic Trinidadian pepper sauce.

Read the review →Spicy Riffs Hot Sauce

OG Boodoo review

A second independent take on the everyday workhorse of the LITS lineup.

Read the review →

As featured in

Coverage & recognition

The full run sheet.

  • SWAGGER MagazineOnline"The Lost in the Sauce Experience" — founder story and brand feature.Read →
  • GQPrint ×6Six features across the print edition. Photo above.
  • Ontario MadeAward2025 finalist, Consumer Awareness Award category, recognising products genuinely made in Ontario.
  • Toronto LifeOnlineFeatured in Toronto Life's Smorgasburg Toronto food guide.Read →
  • CHFAShowcaseFeatured in the CHFA (Canadian Health Food Association) Toronto product showcase.View →
  • Heatwave Hamilton Hot Sauce ExpoAwardBurning Mango named Best Medium Heat Hot Sauce, 2019.
  • The Tamil Creator PodcastPodcastEP 115 with founder Karthy Subramaniam.Listen →
  • TamilCultureOnlineFeature on building LITS as a tribute to a childhood friend.Read →
  • Postal Code ChroniclesPodcastEP 14, "The Making of Toronto's Hot Sauce."Listen →
  • The Hot Sauce GuyReviewIndependent review of OG Boodoo.Read →
  • Spicy Riffs Hot SauceReviewIndependent review of OG Boodoo.Read →

Writing about LITS?

We would love to send samples, high-res product and founder photos, and the story behind every bottle. Real humans, real answers, quick replies.

Email the press desk Read our story