The word is out.
Small-batch hot sauce and sambal, made in Toronto since 2018. Here is what the magazines, podcasts, hot-sauce reviewers, and 150+ five-star customers have been saying about the LITS sauce experience you deserve.
Featured story
SWAGGER Magazine on the LITS experience.
"Toronto hot sauce brand Lost in the Sauce has been taking folks on a sauce journey since 2018 with their flavour-focused line-up of all-natural, vegan, and gluten-free hot sauces."
SWAGGER Magazine
Read the full feature
On TV
Talking Buy Canadian on Breakfast Television.
Why buying local is fuelling small business.
Karthy joined Breakfast Television to talk about how the Buy Canadian movement and tariffs ahead of the CUSMA review are reshaping demand for small, locally made brands like LITS, and what it means for the way we make sauce in Toronto.
Watch the segment →In print
Six times in GQ.
This was an extra special feature. Six appearances in the physical pages of the iconic GQ magazine, the kind of feature you keep on the coffee table. Here it is, straight from the magazine.
Recognition
An Ontario Made 2025 finalist.
We were named a 2025 finalist for the Consumer Awareness Award category by Ontario Made, the program that champions products genuinely made in this province. It is a nod to what we have done from day one: small batches, real ingredients, and sauce worth keeping on the table. Watch the moment below.
Podcasts & interviews
The story, in his own words.
Building LITS and BUNGKUS
Founder Karthy Subramaniam on scaling LITS to 60+ retailers and launching BUNGKUS with his mom.
Listen →Postal Code Chronicles · EP 14The Making of "Toronto's Hot Sauce"
The origin of the heat, the vision for the brand, and where it all began.
Listen →TamilCultureA brand built as a tribute
How community and the memory of a childhood friend, Brandon Boodoo, became the heart of LITS.
Read →Lost in the SauceOur full story
Amma's sambal, OG Boodoo, and the gap between real homemade sauce and what is on the shelf.
Read →Reviewed by the community
The hot sauce crowd weighed in.
OG Boodoo review
An independent reviewer takes on our classic Trinidadian pepper sauce.
Read the review →Spicy Riffs Hot SauceOG Boodoo review
A second independent take on the everyday workhorse of the LITS lineup.
Read the review →As featured in
Coverage & recognition
The full run sheet.
- Breakfast TelevisionTVCityNews segment on how the Buy Canadian movement and tariffs ahead of the CUSMA review are giving Toronto small businesses like LITS a boost.Watch →
- SWAGGER MagazineOnline"The Lost in the Sauce Experience" — founder story and brand feature.Read →
- GQPrint ×6Six features across the print edition. Photo above.
- Ontario MadeAward2025 finalist, Consumer Awareness Award category, recognising products genuinely made in Ontario.Watch →
- Toronto LifeOnlineFeatured in Toronto Life's Smorgasburg Toronto food guide.Read →
- blogTOOnlineblogTO's feature on BUNGKUS, the Malaysian street food brand Karthy runs with his mom, and the collaboration behind Amma's Malaysian Sambal.Read →
- CHFAShowcaseFeatured in the CHFA (Canadian Health Food Association) Toronto product showcase.View →
- Heatwave Hamilton Hot Sauce ExpoAwardBurning Mango named Best Medium Heat Hot Sauce, 2019.
- The Tamil Creator PodcastPodcastEP 115 with founder Karthy Subramaniam.Listen →
- TamilCultureOnlineFeature on building LITS as a tribute to a childhood friend.Read →
- Postal Code ChroniclesPodcastEP 14, "The Making of Toronto's Hot Sauce."Listen →
- The Hot Sauce GuyReviewIndependent review of OG Boodoo.Read →
- Spicy Riffs Hot SauceReviewIndependent review of OG Boodoo.Read →
Writing about LITS?
We would love to send samples, high-res product and founder photos, and the story behind every bottle. Real humans, real answers, quick replies.